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Strategy. Creative. 
Growth. Unleashed.

Building brands through social, culture & creators.

 ABOUT ME

Hi, I'm Christine Shean!

I’m a senior digital marketing and social media leader with nearly 20 years of experience building strategies that drive measurable growth for brands of all sizes—from Fortune 500 companies to challenger and disruptive category leaders. I specialize in social-first, influencer-led, and integrated campaigns that connect culture, creators, and commerce to deliver business impact. Known as a trusted client partner, I translate business objectives into scalable, high-impact strategies.
 

I believe in building high-performing, cross-functional teams where creativity, data, and collaboration intersect. By empowering team members, fostering innovation, and aligning strategy with execution, I help brands not just meet goals, but exceed them—whether through awareness, engagement, or revenue growth.
 

My approach combines deep social media expertise, data-driven insights, and a nuanced understanding of audience behavior. I’ve led campaigns generating DTC growth of 500%+, award-winning activations, and culturally resonant programs that set new benchmarks for success.

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What Sets Me Apart

How I Create Impact

Vision That
Drives Results

I help brands align social media, influencer partnerships, and integrated campaigns with business goals. This approach turns insight into measurable growth, stronger brand equity, and lasting cultural relevance.

Creative That
Connects

I lead teams that bring bold, culturally relevant ideas to life. By fostering collaboration across social, creative, PR, and paid teams, we produce campaigns that capture attention, engage audiences, and drive meaningful results.

Insights That
Power Performance

Every decision is guided by analytics, social listening, and performance metrics. I translate data into actionable strategies that optimize campaigns in real time, maximizing engagement, reach, and revenue while continually refining approaches for peak impact.

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